T. Rowe Price
Live Action and Animated Video
Active ETFs: The Best of Both Worlds
T. Rowe Price and Bloomberg collaborated to interview Portfolio Managers and ETF experts, delving into the significant advantages of investing in active ETFs through lively animated metaphors and on screen interviews. 

My role in this project involved creating and designing a video series that combined live action documentary style interview video and animated footage capture the benefits of investing in active ETFs. During this project, I collaborated closely with writers and video editors and oversaw Mute Animation Studio as we worked together on style frames and character development. I also planned all creative aspects of pre-production for the live-action portion of these videos.
Campaign Animation Style
Live Action Production Style
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