Gyms Set to Rebound Thanks to Covid Vaccines
The social distancing and isolation policies spurred by the COVID-19 pandemic spurred a veritable apocalypse for the in-person fitness industry, as the subsequent media frenzy generated a raft of predictions circling “the end of fitness as we know it.” F45 was determined to express that the data paints a different, more optimistic picture: In actuality, gyms were likely to rebound as COVID vaccines became widely available. Looking back with hindsight, their perspective would come to bear. 
As a niche, concept-driven exercise company with hopes of expansion, F45 was eager to signal to potential investors that gyms were far from dead. I worked with F45's brand to design a data-oriented interactive advertorial which relayed such information while telling a clear story.
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