Ericsson
Social First Videos, Advertorials, Social and Native Advertising
The Imagination Exchange
Ericsson and Bloomberg connected leaders and experts in different fields to discuss some of the biggest challenges facing their industries and the world, focusing on four themes: Sustainability, Education, Entertainment, and Enterprise. The discussions centered around how real-world solutions were born through connectivity. At the heart of these conversations was how 5G, when combined with other technologies, helped businesses, industries, and individuals achieve what might have previously seemed unimaginable. The series included both videos and articles.
Objectives
My role in that project involved creating and executing a campaign brand and design style that combined live-action photography and footage with illustration to conceptualize cyber-physical collaboration. I am oversaw production houses 1stAveMachine and Mute Animation Studios to develop storyboards and animation for four pieces of video content. I also planned all creative aspects of pre-production for the live-action portion of these videos and worked to design several data-based advertorial pieces.
My role in that project involved creating and executing a campaign brand and design style that combined live-action photography and footage with illustration to conceptualize cyber-physical collaboration. I am oversaw production houses 1stAveMachine and Mute Animation Studios to develop storyboards and animation for four pieces of video content. I also planned all creative aspects of pre-production for the live-action portion of these videos and worked to design several data-based advertorial pieces.
Experiencing the New Era of Entertainment
A Smarter Power Grid Can Help Create a More Sustainable World
The Future of Learning Is Immersive
Video Story Board Sample
Live Action Production Approach
Live Action BTS
Social
