The Boston Consulting Group
Immersive Digital Experience, Video, Social and Native Promotion
The New Transformation Blueprint
As artificial intelligence proliferates across the technological sphere, Boston Consulting Group co-created an advertorial series to outline potential harmonies between advanced algorithms and the people who use them. Further, the firm hoped to caution corporations against favoring tech for tech’s sake; rather it recommended that companies use consultants to integrate new services into existing corporate cultures.
Objectives
In order to position BCG as a premiere consultancy in the world of digital evolution, I acted as lead designer on a series of advertorials and videos. My role included creating the campaign brand, page design, and illustrations for article content, and directing production house OtherNYC in selecting footage, creating graphics, and visualizing data for video content.
In order to position BCG as a premiere consultancy in the world of digital evolution, I acted as lead designer on a series of advertorials and videos. My role included creating the campaign brand, page design, and illustrations for article content, and directing production house OtherNYC in selecting footage, creating graphics, and visualizing data for video content.
WAVE 1
Technology With a Human Touch: The Workforce of the Future Is Wired Differently
WAVE 2
Think Digital Transformation Is Optional? You’re Already Behind Your Competitors
WAVE 3
Want a Successful Digital Transformation? First, Look For the Unicorns
Social Amplification (Facebook and Twitter)
