AT&T Business
Micro Documentary Video Series
The Moments Behind the Moment
Our video series The Moments Behind the Moment is rooted in the insight that sports is a powerful vehicle for telling business-technology stories because the technologies that are transforming business – like data analytics, artificial intelligence, the Internet of things and virtual reality  – are also used by top athletes and sports teams in innovative and relatable ways. That meant Bloomberg and AT&T Business had an opportunity to tell industry-specific business stories about the impact of 5G and connected technologies with the excitement and drama of a sports highlight reel. From this insight, we developed an influencer-centered content strategy that featured popular athletes in high-stakes, highly visible moments from within three sports popular with our audience – golf, soccer, and college basketball – to demonstrate how a success on the field, court or at the tee is possible because a related industry is taking full advantage of 5G.
As the lead designer on this project, I worked on the execution of this video from concept to completion. This involved ideating on the campaigns storyline, pre-production work, lower-thirds and video graphics, and providing direction on post-production editing.
Inside a Game-Deciding Penalty Kick With Alex Morgan
What happens on the pitch is just 1% of the story, says US Soccer's Alex Morgan. Go behind the scenes with Alex and the US Women's National Team to see the training and preparation behind a penalty shot, and learn how connected technologies that help her and her teammates play at the game's highest level are also transforming industries like healthcare.
Inside a Dramatic Golf Shot with Maverick McNealy

Behind every great golf shot on the PGA Tour is a connected manufacturing story. For Callaway Golf-sponsored players, that story begins at the company's high-tech ball manufacturing plant in Chicopee, a small town in Western Massachusetts. PGA Tour pro Maverick McNealy studied industrial engineering at Stanford, so he appreciates the care that Callaway takes on every one of the 10 million clubs and 250 million golf balls produced in a single year. In "The Moments Behind the Moment," we follow Maverick through every step of his incredible drive on the final hole of the 2021 AT&T Pebble Beach Pro-Am and then learn how connected technology helps make his equipment.
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